Tools and resources to help increase understanding of the wider factors that shape our health. And build support for the policies needed to reduce health inequalities and improve lives.
How we have been working together with the Health Foundation and other partners to tell a new story about health.
Shifting the story about healthGet started
Explore the research

A matter of life and death: explaining the wider determinants of health
Research briefing
Visit linkMapping the gaps between expert and public understandings of health
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Only part of the story: media and organisational discourse about health
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Working to embed the building blocks of health narrative in your area?
Take a look at our Top Tips guide, read our Lessons Learned so far, or see our Field Evaluation of how partners are communicating about the building blocks of health.
Related issues
Health and food
Explore our resources on for how to frame health and food.
Health and food resourcesAlcohol
The How to talk about alcohol toolkit was created by FrameWorks UK as part of a project commissioned by Alcohol Change UK, with research led by the Institute for Social Marketing and Health (ISMH) at the University of Stirling.
How to talk about alcohol
