How to embed a new story about the building blocks of health in your area

FrameWorks UK has been working in partnership with the Health Foundation to shift the narrative on health in the UK. Together, we are working to move the conversation from a narrow focus on the NHS, and individual behaviour change, to a broader conversation on how our context and surroundings shape our health. Shifting the public and political discourse in this way will help to create the space and demand for the policy changes we need to improve health.

This briefing outlines what we did to embed this new story and some initial reflections for how others can embed this approach in their area to build understanding and support for action on the building blocks of health.