Communicating about HIV

Communicating about HIV was created by FrameWorks UK in partnership with National AIDS Trust.

How we talk about HIV matters, as our communications have the power to shift hearts and minds. This guide for communicators provides practical guidance and advice to help build understanding, make HIV more top of mind, and drive action to improve the health of people living with HIV.

This guide draws on insights from FrameWorks UK’s research into framing health, including the wider determinants of health, vaccination, and related issues such as poverty. It is also informed by the outcomes of a workshop hosted by the National AIDS Trust, with a number of activists and partners.