Moving from concern to concrete change: how to build support for more social housing

The most effective way to build public support for creating more social housing is to frame it as a way of tackling poverty.

This memo is based on comprehensive frame testing research carried out by the FrameWorks Institute. It is part of the broader Talking About Housing research project. For more information and to stay up to date, see https://www.jrf.org.uk/housing/talking-about-housing.

In the research methods appendix, we outline the research conducted for the project, describing both methods used and the sample composition. This research provides the evidence base for the recommendations in the strategic memo.