Talking about homes: what we can learn from homelessness and poverty research

How we talk about homes matters. We all have power as communicators to tell a story about homes that will build understanding and support for solutions to make our housing system better.

This practical guide builds on our briefing and toolkit for how to talk about homes in the UK.

Here we’ve pulled together evidence-based insights and recommendations from our research into homelessness with Crisis, and poverty with JRF to supplement our guidance on talking about homes. We also refer back to our earlier briefing with the Nationwide Foundation and JRF on how to build support for more social housing specifically.

The result is a guide to telling a compelling story about homes, homelessness and poverty.

Talking about homes

What we can learn from homelessness and poverty research

pdf (269.79 KB)