How to talk about youth work in Ireland
A framing guide for communicators
This guide was created for the National Youth Council of Ireland (NYCI) and is for anyone communicating about youth work in Ireland. It provides practical guidance and advice to help build understanding of why providing the right spaces and opportunities for young people matters – and to help you make the case for support.
How to talk about youth work in Ireland draws on insights from FrameWorks UK’s research – including insights for framing child protection, care experience, health, and poverty. It also draws on research into framing child and adolescent development by our sister organisation the FrameWorks Institute in the United States. And it was informed by stakeholders from across the youth work sector, brought together by NYCI. This consultation revealed some specific communications challenges and opportunities.
The research this guide is based on was conducted in the UK and US, and it would be ideal to conduct this research in Ireland also. However, we have observed comparable communications challenges in Ireland and similar framing strategies to those found to be helpful in the UK and US are likely to be helpful here.
