Talking about poverty: a framing toolkit

Our 2018 research, How to Talk about Poverty in the United Kingdom, identified a tendency to deny poverty’s existence and to blame individuals for hardship they experience. Our research showed the importance of telling a new story – one centred on the reality and the root causes of poverty. One that would ignite and fuel demands for greater compassion and justice. One that showed that this is solvable.

A compassionate and just society is possible, but the stories we tell – and how we tell them – matter greatly. This framing toolkit sets out how we can all help change the story we tell about poverty, to win hearts and minds, change policy and help shape a better society.