Taking responsibility for solutions: using values to reframe child maltreatment

Those advocating for the well-being of children need strategies to help the public recognise that effective action is possible and to raise support for evidence-based solutions.

The research presented in this report, which was conducted on behalf of the National Society for the Prevention of Cruelty to Children (NSPCC), tests the role of values in reframing child maltreatment. We present Gindings of a survey experiment that tested the effect of different values on people’s thinking about child abuse and neglect. Values are broad perspectives that help people think about what an issue is about and why it matters.