Comparing media and organisational discourse on the children’s care system in Scotland

Media coverage can be harmful and misleading – or informative and productive. Organisations can impact the character of that coverage, but not without a deep understanding of the structure of media stories about their issue.

This report identifies dominant frames related to care-experienced children and the care system in the media and in advocacy, policy and research organisations. It is designed to provide experts and advocates with a detailed understanding of the existing communications environment. It also analyses how media and organisations’ communications practices are likely to impact public thinking.