Moving Mindsets: How British people think about health has changed
Here's what this means for communicators
In the first half of 2024, we investigated how people across the UK think about health and inequality in a tracking survey and series of focus groups. This research – part of our Moving Mindsets programme, supported by the Health Foundation and the Joseph Rowntree Foundation – revealed that we are at an important inflection point. More collective mindsets on health are emerging and old mindsets are being applied in new, more systemic ways. Over the last six years, the way we think about health in the UK has changed.
This briefing contains three insights to help advocates make the most of this moment. It sits alongside our foundational mindsets report: Seeing Upstream: Mapping the Gaps between Expert and Public Understandings of Health (2018).
