How to talk about social care
A research briefing
How to talk about social care builds on the previous work of Social Care Future. Our task was to address emerging challenges from across the sector:
- How can we better articulate the urgency of action required to improve social care without relying on crisis frames?
- How can we adapt and flex the existing narrative for different contexts and audiences?
FrameWorks UK conducted research to explore the best ways to address these challenges. This brief sets out our findings and a series of four recommendations for the field.
To open up different thinking about how social care should be organised, and prioritised, and ensure that everyone who draws on social care is able to live the lives they want to lead, we need to shift the stories that are told about social care.
We need to move away from a narrative of a broken system there to care for the vulnerable, towards a story that focuses on all of us having the chance to live a good life, where we can make a valued contribution, with meaning, purpose and connection – and the role social care plays in enabling that.
Download the briefing
