This toolkit, in partnership with the Joseph Rowntree Foundation and the Nationwide Foundation, builds on the communications principles set out in Talking about homes: the foundation for a decent life. You’ll find practical tips and tools for anyone communicating about housing.
The principles and tips in this toolkit can be applied to any form of communications, from reports to social media, speeches to campaigns.
They’ll help to:
Shift thinking away from housing as a consumer good and towards homes as essential to a decent life.
Tell a story with solutions and explanation at its heart to counter the fatalistic idea that the current housing system is ‘natural’ and can’t be improved, and to show how it both can and must be changed.
How to talk about homes
Download the framing toolkit to help tell a new story about homes.