Communicating about obesity

People do see many pieces of the obesity puzzle, but they tend to arrange them into a picture of individuals failing to overcome challenging circumstances.

This report outlines the findings of this initial stage of communications research, yielding a provisional strategy for framing obesity as a systemic issue, building public understanding of obesity and boosting support for evidence-based policies and programmes to address it.

Changing the story

Communicating about obesity

A FrameWorks strategic report

pdf (1.2 MB)