We work with charities, foundations and other mission-driven organisations to help them communicate about social issues in ways that will create positive progress.
This can take many forms, and we work in flexible, innovative ways to solve problems together. Whether a project involves new research, or drawing on our extensive research base, our work is always grounded in evidence and we seek to be inclusive of different kinds of expertise.
Mindsets research
Our research is conducted to the highest ethical standards, with real people – not AI. We use robust, original qualitative and quantitative research methods to dig beneath what people think to understand why they think it.
Mindsets are the deep, taken-for-granted ways of thinking that shape how we see the world, and how we act within it. They are activated and strengthened by what we see and hear. For all of us working to create shifts in policy, norms, and practice – mindsets matter.
Once we have uncovered the mindsets that shape people’s thinking, we can develop and test different framing strategies to bring more productive mindsets to the fore, and background unproductive mindsets.
Practical guidance and support
We support our partners to change the story on a range of issues with our evidence-based framing recommendations. This support and guidance can take many forms – including resources, such as toolkits and briefings, workshops and coaching programmes that equip people with the understanding to use framing in their communications.
Our work with partners can range from working together to shift how a whole sector communicates, to services like FrameChecks, where we provide tailored feedback and recommendations on how to frame particular pieces of communications and campaigns. We can also advise on creative application, such as how to embed framing recommendations in briefs. And we can craft well-framed messaging.
Evaluating impact
From analysing how frames are being picked up and used in sector communications, to tracking how mindsets are shifting, evaluation is key to understanding whether narrative change efforts are working – and what to do next. Get in touch to discuss how we can support with evaluation.
More ways to change the story
We are always thinking about how else we can work together to change the story, shift public conversation, and influence real-world change. This includes exploring ways to reframe issues through pop culture, and seeking new voices with the power to amplify new stories. Our work is not one-size-fits-all, so get in touch to discuss how we can partner with you.
Changing the story
See how our framing research has helped organisations and change-makers spark major shifts in public thinking.
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