With a background in writing and branding, specialising in the UK not-for-profit sector, she is passionate about harnessing words and storytelling to communicate for good and change hearts and minds.
Sophie worked as the lead writer and Creative Director for the UK’s largest child protection charity, the NSPCC, before joining FrameWorks UK in early 2022. There, she worked on campaigns and messaging spanning a range of issues affecting children and families, such as early childhood development, online safety, and preventing child abuse.
Since joining FrameWorks, Sophie has led projects including reframing children’s health and food, and how to talk about homes.
She has a BA in Graphic Design from Edinburgh College of Art (Edinburgh University).