Talking about homes: Three top tips for effective explanation

This short resource sets out three tips for effective explanation in communications about homes, and a structure you can use for longer explanation. 

People recognise that the current housing system isn’t working for everyone. But they are unclear how housing issues have come about, and what solutions would help to ensure everyone has a decent home that they can afford.

When people feel, fatalistically, that housing problems are too complex and too big to solve, they tend to disengage. But when we explain things well, we can build understanding, counteract that sense of fatalism, and increase support for solutions.