We collaborate with charities and other mission-driven organisations to communicate about social issues in ways that will create change.
Because we know that when we change the story, we can change the world.
How we can work together
We work with charities, foundations and other mission-driven organisations to help them communicate about social issues in ways that will create positive progress.
Working together
What is framing?
Framing is the choices we make about what ideas we share and how we share them. It’s what we emphasise, how we explain an issue, and what we leave unsaid.
What is framing?
Changing the story
Our framing research has helped organisations and change-makers spark major shifts in public thinking.
Let's change the storyFeatured resources
Briefing
Moving Mindsets: Emerging opportunities to shift culture on health, wealth and government
Briefing
How are advocates talking about the rule of law and access to justice?
Article
Framing: a key ingredient for a great creative brief
Toolkit
How to talk about the building blocks of health
About us
We’re a not-for-profit communications research organisation. We’re experts in framing theory and practice, with a range of experience spanning communications strategy – from policy to creative application.
About us