Toolkit

How to talk about private renting

When we talk about improving housing, people often focus on the desire to own a home, with private renting seen as a temporary step along the way.

As a result, improving renting is not always seen and understood as a vital part of what needs to happen to ensure everyone in the UK has a decent, affordable place to call home. Other gaps in understanding can also get in the way of support for policies that would improve private renting.

But we can change this by choosing how we frame our communications. This guide builds on our work with JRF and the Nationwide Foundation to reframe housing in the UK in ways that increase understanding and support for change.

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How to talk about private renting

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