Event

Framing Masterclass: Communicating about health

Shifting mindsets to build a healthier Britain

This practical one-day Masterclass will showcase how we can increase understanding of the drivers of health and push forward the action needed to build healthier communities.

Would you like to find out more?

Almost every aspect of our lives, from our jobs to our homes, to our sense of community, affects our health. But too often the public and political debate on how to improve health in the UK is focused only on healthcare. To drive forward action to address the widening inequalities in health across the country, we need to change the story.

This Framing Masterclass is suitable for anyone working in public health or health campaigning – including people who do and do not work in a communications role. Places are limited to 30 people, providing a tailored event where you can actively participate, have your questions addressed and connect with peers.

Drawing evidence from over 5 years of health communications research, including work in partnership with the Health Foundation, this one-day Framing Masterclass will include practical tips that you can take away and apply directly to your own communication.

What to expect on the day:
9.00am – Arrival. Tea, coffee and light breakfast available
9.30am – Welcome and introductions
10.15am – Keynote from Kate Stanley, FrameWorks UK Executive Director – why we need a new conversation around health.
10.45am – Interactive session on how to expand the story of health to build public and political understanding and support for action.
12.30pm – Lunch and networking
1.15pm – Practical session 1
2.50pm – Practical session 2
4.45pm – Closing remarks
5.00pm – End

In the afternoon there will be a choice of practical workshops to attend, where you will have the opportunity to work with experts to delve deeper in how to apply this story to your day-to-day work. More information on the specific sessions on offer coming soon.