Communicating about vaccination in the UK

The way in which health professionals and advocates talk about vaccination can impact how people think, feel and act when it comes to supporting vaccination programmes, and to taking up vaccines for themselves and their families.

These briefs represent the culmination of a research project, supported by the Wellcome Trust and conducted by the FrameWorks Institute, to explore how people understand vaccines in the United Kingdom with the goal of improving access and uptake.